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International technology consultancy SoftServe has opened a new branch in Dubai, the firm’s the 36th branch worldwide and first in the Middle East.

The firm specializes in building software and applications, implementing systems, cloud migrations, the adoption of emerging technologies and IT support & operations. SoftServe has hit the 10,000 employees milestone this Summer.

Volodymyr Semenyshyn”, Executive Vice President EMEA at SoftServe said that three years SoftServe won its first client in the Middle East and since then the firm has landed an increasing number of mandates – “mainly large conglomerate customers in the retail, finance, and energy sectors.”, “key economic hub for the region.” He added.

Semenyshyn elaborated” The growing demand for software development and digital transformation in the Middle East, accompanied with Dubai’s reputation as a leading center for research and development in emerging industries and broad acceptance of new technologies, presents exciting opportunities to expand our portfolio,”

He added “Our new Dubai branch will help us to provide better support and develop our customers with technology and innovations around artificial intelligence, machine learning, and cloud-based solutions.”

One of the principal clients the company is currently working with is a large bank in Dubai. The tech consultancy helped the bank implement the Infinity DBX global banking platform from Temenos, including customization of the system to include Arabic language support and to ensure compliance with EMEA banking regulations. The two companies are currently working on further improvements to the system and banking processes.

SoftServe’s latest hub will provide customers the full range of its services, from IT advisory and consulting to technology build, project management, implementation, and sustained support. The concentration will initially be on companies in the retail, financial services, oil & gas, and energy sectors.