The multinational Amazon is getting ready to officially launch in Egypt. Their largest logistics hub in the Middle East and Africa was opened on Tuesday, 31 August.

Egypt’s Prime Minister Mostafa Madbouly, Telecommunications Minister Amr Talaat, and Minister of Commerce and Industry Nevine Gamea have attended the meeting.

The logistics hub will give more efficient shopping and delivery to suit the requirements of online shoppers in Egypt, vice president of Amazon for the Middle East and North Africa, Ronaldo Mashhour said.

Amazon offers a range of tools, such as the ability to set up campaigns to drive exposure for their products and run promotions in the form of coupons any time of the year.

Amazon has been operating in Egypt since 2017 through Souq.com.

The company manages a widespread local logistics and operations network across Egypt, including its main implement centre supported by 15 delivery stations across the country. Amazon has also established corporate and customer services offices, and a total local labour force of over 3,000 across company, customer service, and operations in Egypt.